Together We Are More.
Nuon/Vattenfall
Nuon was one of the largest energy providers in the Netherlands. In 2019, Nuon became what is now known as Vattenfall.
A big transformation.
From Nuon to Vattenfall.
Nuon has transformed into Vattenfall, the Swedish parent company of the Dutch Nuon brand. To introduce Vattenfall in the Netherlands and to share the company’s vision, we needed to ensure that people became familiar with Vattenfall.
Adversary:
The road to trust.
In the campaign, Nuon and Vattenfall are shown side by side. We emphasize the familiar feeling of Nuon while also showing the international and sustainable perspective of Vattenfall. Meanwhile, we showed the impressive, sustainable projects that Nuon/Vattenfall have accomplished together.
Together, we are more.
That's what it's all about.
In the TV commercial, we see the journey from Nuon to Vattenfall in a metaphorical way. We follow a mother on her way to her daughter in Sweden, a journey that first brings a little bit of tension. But as soon as time and landscapes pass by, the mother relaxes and looks forward to her arrival. We captured the viewer’s attention with emotion and reinforced the sense of togetherness. Because together, we are more.
Side by side. Step by step.
To help customers get used to the new name and logo, we decided to display both logos side by side in external communications during the transition period. This approach was consistent throughout the entire campaign, which included TV, radio, newspapers, OOH, online video, display, social and mobile advertising, email, direct mail, and owned media.
Loss of Client During Transition
TV spot awareness
Best Advertising Song
