We’re an independent
creative agency that sees the world as a pot of boiling hot water.
The water resembles society, the tea bag represents the core narrative of your brand.
With a unique combination of brand strategy, creative advertising and design with customer & employee experience, we infuse your brand into the lives of all. Creating that long-lasting, always refreshing blend together that makes your brand grow. Totally.
Let’s step up your total
brand growth game.
Brand & business
deep dive.
It all starts with you, who you are, your ambition, and the context you operate in.
Uncover your
Brand DNA.
With our BNA: Brand Narrative Approach, we uncover your brand DNA using storytelling and data insights to craft your long-narrative and big idea.
Ignite the power
of creativity.
We bring your brand narrative to life in exciting and meaningful ways, by infusing advertising & design with customer & engineering.
Full-Circle
Production Power
Using our production powerhouse to produce and execute all ideas you ever need.
Getting your Brand
Movement going.
Using our change management teams to sustain campaigns and drive the change toward big brand growth.
We’re keeping ancient actual
with our Brand Narrative Approach™.
Ever since mankind has been telling stories, stories have the same structure. From the first campfire, the Bible, Super Mario to The Lion King: every great story has an adversary. No adversary, no story.
This adversarial thinking is relevant to consumers. They invest in your story emotionally and – as with a great movie or series – they can’t stop watching.
Over a hunderd premium brands (including Heineken, Nationale-Nederlanden), Delta Lloyd, ING, Delta Air Lines and ISS) worldwide have used the Brand Narrative Approach™ to strengthen their brand.
We learned from Hollywood
blockbusters,
how to create brand boosters.
Served hot in different time zones.
You can find our HQ in Amsterdam and our hubs in Hamburg, Munich, London, Atlanta, New York and LA. But just as the power of a great story is universal, so are we. We operate as one solid core that’s surrounded by an eclectic community of top-notch and friendly professionals.
We’re an international
creative agency & community.
Our reception desk is a tea bar – and occasionally just a bar.
We host workshops sessions and always have bar stools reserved for our clients and the talented, inspiring people from our Lemon agency community.
