Listening Gives Energy.
Nuon
Before becoming the now-known Vattenfall, Nuon was one of the largest energy providers in The Netherlands. Their great customer-base was largely credited to the value Nuon placed in long relationships. You heard that correctly.
Adversary:
When choosing an energy provider, people don’t think long. To be specific: they only need 6 minutes to make a decision. But, once they are customers, they expect more. They want the provider to understand them and help them where needed. They want attention and they want to be in good hands. And that all begins with listening.
The power of listening.
To show and feel that customers are in good hands with Nuon, we developed a new brand positioning and campaign. The message? Listening gives energy.
A fresh wave of energy.
This positioning and campaign went beyond guiding the brand’s external communication. It was a mentality that was implemented in the entire organisation. Together with all the departments in the company, we developed one strong Nuon brand with one clear, consistent story. Something that paid off in the years that followed.
So, where others talked. We listened.
The campaign consisted of various TV commercials and online campaigns. During the campaigns, we focussed on empathy and compassion, represented by the power of listening. With this category-defying communication and concrete service propositions, we strengthened Nuon’s position as a market leader.
Sales Increase
Free Publicity
Impressions
