Tadaaa, tado°
Tado°
Energy? Complicated. Tadoº? Simple.
With tadoº, the provider of smart thermostats, you can easily save energy.
Adversary:
The energy market is complex. Often, people think that saving energy is difficult. However, thanks to tadoº ‘s smart thermostat, it’s surprisingly easy to do with minimal effort. Tadaaa! To support tadoº in their mission to help people in reducing energy consumption, we developed an ATL campaign for the German market.
To demonstrate how simple it is to cut down on energy use, we showcased users revealing their big secret for saving energy at home. How do they do it? Quite easily. Tadaaa tadoº.
Saving energy. How do you do that?
Tadaaa. A colourful tado º world, where we transformed a serious topic into something positive and light-hearted.
The 360-degree campaign leverages the many positive reviews the brand has received. We used this insight to spotlight satisfied tado º customers, who are the true brand ambassadors. We created a new tado º world with different living rooms, personas, and scenarios. This new world, the enthusiasm of the personas and their “tadaaa” revelation are communicated through TV, branded merchandise, and Amazon ads.
Sales Increase
Impressions
Free Publicity
